Brand Identity for El Bozo Kicks

El Bozo Kicks is an independent sneaker reseller specializing in basketball shoes, limited releases, and apparel. The client wanted a bold, energetic identity that would stand out in the sneaker community — something modern, eye-catching, and tied to his personal style.

I was tasked with creating both a custom logo and a business card design that felt vibrant and instantly recognizable. Inspired by the Miami Heat "Vice City" color palette, I built a dynamic brand mark using neon gradients, high-contrast elements, and detailed wings and crown to emphasize movement, royalty, and sneaker culture.

The result was a complete identity package — logo, print-ready business cards, and social media-ready profile graphics. This project allowed me to blend my skills in branding, color theory, Illustrator workflows, and fast-paced client communication to deliver high-quality work within deadline.

Tools Used: Adobe Illustrator, Photoshop

Services: Logo Design, Brand Styling, Business Card Layout, Color Customization

Shoutout to @el_bozokickss — if you’re into premium kicks and streetwear, he’s got some banger deals. Definitely check out his page and support a growing business. Check him out! ⬇️⬇️⬇️

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El Bozo Kicks business cards

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