Brand Identity for El Bozo Kicks
El Bozo Kicks is an independent sneaker reseller specializing in basketball shoes, limited releases, and apparel. The client wanted a bold, energetic identity that would stand out in the sneaker community — something modern, eye-catching, and tied to his personal style.
I was tasked with creating both a custom logo and a business card design that felt vibrant and instantly recognizable. Inspired by the Miami Heat "Vice City" color palette, I built a dynamic brand mark using neon gradients, high-contrast elements, and detailed wings and crown to emphasize movement, royalty, and sneaker culture.
The result was a complete identity package — logo, print-ready business cards, and social media-ready profile graphics. This project allowed me to blend my skills in branding, color theory, Illustrator workflows, and fast-paced client communication to deliver high-quality work within deadline.
Tools Used: Adobe Illustrator, Photoshop
Services: Logo Design, Brand Styling, Business Card Layout, Color Customization
Shoutout to @el_bozokickss — if you’re into premium kicks and streetwear, he’s got some banger deals. Definitely check out his page and support a growing business. Check him out! ⬇️⬇️⬇️